5th box -Flashcards

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1. lesson10

What Did You Have for Breakfast? A parents' organization to protect children's health appealed to a Senate committee to outlaw television commercials that promote the purchase of sugary products. Too much advertising urges the young child to eat caramels, chocolate, cookies, and pastries. This results in poor eating habits and leaves youngsters undernourished and subject to rapid tooth decay and other diseases. To illustrate the extent of the problem, a recent survey of one typical day of CBS's Channel 7 in Boston between 7 A.M. and 2 P.M. disclosed 67 commercials for sweet-tasting products. Several witnesses said that many children's cereals contained more than 50 percent sugar, that children often forced their parents to buy the cereals, and that excessive use of sugar from cereals, soft drinks and snack foods is a national disaster. Dr. Jean Mayer, professor of nutrition at Harvard University, recommended censoring the culprits in advertising for juvenile viewers. Recognizing the powerful opponents in the food industry who will resist control, Dr. Mayer said that no feeble efforts will do. "Sugar-coated nothings," he added, "must cease to be the standard diet of the American child." Other witnesses pointed out that many cereal boxes, as bait for the children, used offers of dolls, balloons, airplane or car models, magic kits, monster cutouts and similar trifles, but the cereal inside the box, they insisted, had no more food value than the container it came in.
How Our Language Grows Many popular expressions in our language have interesting backgrounds. When we refer to a person's weak spot as his Achilles heel) we are recalling the story of the mighty Greek hero of the Trojan War, Achilles, a warrior of unusual strength and valor. The mother of Achilles, in whose veins flowed the blood of the gods, was warned at his birth that her son would die in battle. In great distress, she sought to save her son. In order to diminish his chances of being hurt and to give him maximum protection in combat, she dipped the infant in the river Styx. The magic waters touched every part of the child's body except the heel that she held in her hand. Thus it happened many years later that as Achilles started to flee from an attack, a poisoned arrow struck him in the heel, the only spot where he was vulnerable. Today, the meaning of Achilles heel is not confined to a weak spot in the body but it also signifies a weakness in the character of an individual, or in the defenses of a nation, or in the structure of a system. American politics, rather than mythology, provides the explanation for the word bunk. This word came into the language in 1820 when Felix Walker, the representative from Buncombe County, North Carolina, formed the habit of making long, unnecessary speeches in Congress. When his colleagues asked him why he was tormenting them so, he apologized by saying it was his patriotic duty to put those speeches in the record out of loyalty to his supporters at home. The word "Buncombe" was shortened to "bunk" and came to mean any thought that has little or no worth.
Bet on the Blond Can women excel as jockeys in big-time horse racing? Years ago the feminine touch was kept out of racing, but now at tracks all over the country women mount horses and compete with men, many of whom dread the whole idea. Their masculine image, they feel, may be threatened.* Also, some offer the weak argument that females are a menace on the track. But, as we all know, we should resist* the tendency to underestimate the power of women. A few female jockeys have been victorious in numerous races, and this is probably what has put the male jockeys in a rage.* It would be wise if the men were more flexible in their attitudes toward women athletes.
Summer Travel If you are tired of making vague excuses for another dull summer at home, here is a thought to elevate your spirits. You do not need anything so radical as winning a lottery to finance a trip to Europe. A student identity card that can be obtained for a few dollars from the Council on International Educational Exchange entitles you to discount tickets on certain charter flights to London and Paris, as well as reduced admission to many museums, cinemas, and musical events. Once in Europe, you can stretch your budget by staying at approved youth hostels for about ten dollars a night. So don't discard your hopes of becoming an international traveler. Soon you can be soaring into the skies or skimming over the waves to new adventures that you will subsequently relate to your stationary friends.

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